Ampersand as Apostrophe

I can’t get over how beautiful this printed hide is. The main structural element of Ampersand as Apostrophe’s Aztec Collection, it adds a stunning aesthetic to the exquisitely designed bags:

I am equally keen on the concept behind the brand and its nomenclature, best stated by founder Jessica Park:

AMPERSAND AS APOSTROPHE was born from my design concept in its most simplistic form. Once read aloud, the phrase reveals itself as three common symbols: ampersand meaning addition, as meaning equal to and apostrophe meaning multiples of. All functions of transformation, methods to an end. Written, their raw qualities are abstracted, revealing their honest + would-be undiscovered, visual beauty.

The conventional, transformed unconventionally.

Also noteworthy is the brand’s innovative and versatile Mailbag Collection:

I’m going to start saving for one now.